About NorthStar

Josh Smith is an independent journalist and consultant.  For 35 years he’s worked in the media industry, including experience in television news, production, advertising, digital media, and more.  In addition, he’s trained hundreds of people (first responders, government officials, business leaders)  in media and public relations.   Josh focuses on communication strategies, crisis management, and improving workflows and infrastructure.

An award wining director and producer, Josh has created more than 300 documentary films.  With extensive experience, both in front of the camera and behind it, Josh brings a unique perspective to media strategy, public relations and media relations training. He has interviewed hundreds of people from all walks of life, including presidents, senators, cabinet members, numerous flag officers (including several four-star generals), presidents of Fortune 500 companies,  congressmen, governors, and men and women from all walks of life.

Barbara Smith is co-founder and co-owner of NorthStar.   She is a 35 year veteran of the media industry, including 25-years as a broadcast journalist.  She served as a reporter, producer, editor and longtime anchor of the morning news for a CBS affiliate in central Texas.  She has served as a public information coordinator in both the governmental sector and in business.  Barbara earned a bachelor’s degree in journalism from Texas A&M University and has produced several award winning documentary films.  She has a passion for effective communication and media strategy.

Founded in 2004, NorthStar has always provided customers with strategic media solutions.  From the very beginning, we’ve focused on using the most effective tools of the day to tell our customers’ stories.  The medium has changed over the years (interactive CD-ROMs and MacroMedia Flash were the cutting-edge tools back then), but the story remains the same.  Get your message out in creative, innovative, effective, and strategic ways.  We’re most proud of the relationships we’ve built along the way.  Our customers tend to stick around for decades.  That kind of partnership is a blessing.  It gives us a chance to grow with you, to make each other better, and to add value to each other’s lives.

We’re story tellers.  That’s what we like the most.  But it’s not just telling a story.  It’s telling a story with a purpose.  We see the end goal and strategically craft stories that help you get there.  Every ad, every film, every logo, every web page, every thing we do for you tells your audience a little bit about who you are.  Your brand, your identity.  We find the most effective ways to tell your story to maximize your communication strategies.